Customer relationship management in retailing : a content analysis of retail trade journals
Joan L. Anderson; Laura D. Jolly; Ann E. Fairhurst
| Year of publication: |
2007
|
|---|---|
| Authors: | Anderson, Joan L. ; Jolly, Laura D. ; Fairhurst, Ann E. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 14.2007, 6, p. 394-399
|
| Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003584775