Customer-Relationship-Management-Systeme unter Nutzung mobiler Endgeräte
von Rebecca Bulander
| Year of publication: |
2008
|
|---|---|
| Authors: | Bulander, Rebecca |
| Publisher: |
Karlsruhe : Universitätsverlag |
| Subject: | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Marketingtheorie | Marketing theory | Kundenmanagement | Mobile Telekommunikation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 329 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Karlsruhe, Univ., Diss., 2008 |
| Notes: | Parallel als Online-Ausg. erschienen Pb.: EUR 30,50 |
| ISBN: | 978-3-86644-248-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003734853