Customer roles in service supply chains and opportunities for innovation
Year of publication: |
2012
|
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Authors: | Sampson, Scott ; Spring, Martin |
Published in: |
The journal of supply chain management : a global review of purchasing and supply. - Hoboken, NJ : Wiley-Blackwell, ISSN 1523-2409, ZDB-ID 1463569-0. - Vol. 48.2012, 4, p. 30-50
|
Subject: | Dienstleistungssektor | Service industry | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management |
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