Transforming consumers' intention to purchase green products : role of social media
Year of publication: |
2022
|
---|---|
Authors: | Nekmahmud, Md. ; Naz, Farheen ; Ramkissoon, Haywantee ; Fekete-Farkas, Maria |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 185.2022, p. 1-16
|
Subject: | Green marketing | Green products | Social media | Social media marketing | Structural equation model | Theory of planned behavior | Social Web | Social web | Online-Marketing | Internet marketing | Öko-Produkt | Sustainable product | Öko-Marketing | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell |
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