Unethical practices of advertising in Bangladesh : a case study on some selective products
Sheikh Majedul Huq, Md. Nekmahmud, Mst. Shuly Aktar (Department of Marketing, Begum Rokeya University, Rangpur, Bangladesh)
| Year of publication: |
February 2016
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|---|---|
| Authors: | Huq, Sheikh Majedul ; Nekmahmud, Md. ; Aktar, Mst. Shuly |
| Published in: |
International journal of economics, finance and management sciences : IJEFM. - [New York, NY] : Science Publishing Group, ISSN 2326-9553, ZDB-ID 2758929-8. - Vol. 4.2016, 1, p. 10-19
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| Subject: | Advertising | Advertising Copy | Ethics | Unethical Advertising | Consumer Rights | Bangladesh | Bangladesch | Werbung | Ethik |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.11648.j.ijefm.20160401.12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011534644