Customer satisfaction and recommendation behaviour : the case of MTN in Iran
Year of publication: |
2014
|
---|---|
Authors: | Karami, Masoud ; Maleki, Somaye ; Tajeddini, Keyvan ; Hejazinia, Maryam ; Rasoulian, Shiva |
Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 1.2014, 3, p. 276-297
|
Subject: | consumer satisfaction | recommendation behaviour | mobile network subscribers | MTN-Irancell | Hamrah-e-Avval | MCI | perceived value | interactivity | ease of use | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Iran | Mobilkommunikation | Mobile communications | Personalisierung | Personalization |
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