Customer Satisfaction, Customer Retention, and Market Share
| Year of publication: |
1993
|
|---|---|
| Authors: | Rust, Roland T. ; Zahorik, Anthony J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 69.1993, 2, p. 193-215
|