The impact of travel product transaction types on customer relational benefits
Year of publication: |
2011
|
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Authors: | Tsaur, Sheng-hshiung ; Yen, Chang-hua |
Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 15.2011, 1/2, p. 53-68
|
Subject: | Tourismuswirtschaft | Tourism industry | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Taiwan | 2006 |
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