Customer value of internet-based business services towards a conceptual model
von Eva Peslova
| Year of publication: |
2013 ; 1. Aufl.
|
|---|---|
| Authors: | Peslova, Eva |
| Publisher: |
Gießen, Lahn : VVB Laufersweiler Verlag |
| Subject: | Kundenwert | Customer value | Kundenintegration | Customer integration | Digitale Dienste | Web-based service | B-to-B-Marketing | Business-to-business marketing | Deutschland | Germany | Business-to-Business-Marketing | Electronic Commerce |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 202 S graph. Darst. 21 cm, 350 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 2012 |
| Notes: | Erscheint: April 2013 |
| ISBN: | 978-3-8359-6013-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009788675