Customers' perceptions about corporate social responsibility and the role of their socio-demographic characteristics
Year of publication: |
2012
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Authors: | Thomaidou, Anastasia ; Bellou, Victoria |
Published in: |
MIBES transactions : international journal. - Larissa, ISSN 2241-1526, ZDB-ID 2653446-0. - Vol. 6.2012, 1, p. 90-99
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Subject: | Corporate social responsibility | loyalty patronage behavior | consumer behavior | Mobile telephony | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Wahrnehmung | Perception |
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