Customers' quality of life, advocacy and banks' CSR-fit : a cross-validated moderated mediation model
Oluwatobi A. Ogunmokun, Seldjan Timur
| Year of publication: |
2022
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|---|---|
| Authors: | Ogunmokun, Oluwatobi A. ; Timur, Seldjan |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 3, p. 907-924
|
| Subject: | CSR-fit | customer advocacy | loyalty | microfinance banks | quality of life | Lebensqualität | Quality of life | Mikrofinanzierung | Microfinance | Bank | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12737 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013177043