Relating eWOM motives to eWOM channel choice : why do we post where we do?
Year of publication: |
2015
|
---|---|
Authors: | Kreis, Henning ; Gottschalk, Sabrina Alexandra |
Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 67.2015, 4, p. 406-429
|
Subject: | Electronic Word-of-Mouth (eWOM) | eWOM Channels | eWOM Channel Choice | Uses and Gratifications | Virales Marketing | Viral marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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