Dangerous liaisons: how can sports brands capitalise on the Hip Hop movement
Year of publication: |
2008
|
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Authors: | Manivet, Barbara ; Richelieu, André |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 3.2008, 1/2, p. 140-161
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Subject: | Sportmarketing | Sports marketing | Sportartikel | Sports equipment | Markenführung | Brand management | Soziologie | Sociology | Theorie | Theory |
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