Dangerous territory : the societal marketing concept revisited
Year of publication: |
1985
|
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Authors: | Gaski, John F. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 28.1985, 4, p. 42-47
|
Subject: | Wirtschaftssoziologie | Economic sociology | Marketing |
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