Das E-CRM-Praxisbuch : was Sie über Customer-relationship-Management im Internet wissen müssen
Alfredo Zingale; Matthias Arndt. Übers.: Maria Bühler
| Alternative title: | [New economy emotion] <dt.> |
|---|---|
| Year of publication: |
2002
|
| Authors: | Zingale, Alfredo ; Arndt, Matthias |
| Publisher: |
Weinheim [u.a.] : Wiley-VCH |
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Werbeplanung | Advertising planning | Beziehungsmarketing | Relationship marketing | Unternehmen | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 219 S Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | German |
| Notes: | Aus dem Engl. übers. |
| ISBN: | 3-527-50023-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001639679