New economy emotion : engaging customer passion with E-CRM
Alfredo Zingale and Matthias Arndt
| Year of publication: |
2001
|
|---|---|
| Authors: | Zingale, Alfredo ; Arndt, Matthias |
| Publisher: |
Chichester [u.a.] : Wiley |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 226 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-84135-4 |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004677875