Das E-CRM-Praxisbuch : was Sie über Customer-Relationship-Management im Internet wissen müssen ; [Checklisten, Beispiele, Fallstudien]
Alfredo Zingale ; Matthias Arndt
| Year of publication: |
2002
|
|---|---|
| Authors: | Zingale, Alfredo ; Arndt, Matthias |
| Publisher: |
Weinheim : Wiley |
| Subject: | Unternehmen | Kundenmanagement | Electronic Commerce |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 219 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Aus dem Engl. übers. |
| ISBN: | 3-527-50023-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004748113