Das Marketing von Luxusprodukten
Year of publication: |
2008
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Authors: | Trommsdorff, Volker ; Heine, Klaus |
Published in: |
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung. - Düsseldorf : Lange, ISSN 0340-3084, ZDB-ID 120284-4. - Vol. 37.2008, 12, p. 1669-1674
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Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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