Das Tool : archetypische Metaphern als empirische Suchheuristik für Customer Insights
Year of publication: |
2018
|
---|---|
Authors: | Pätzmann, Jens |
Published in: |
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie. - Neu-Ulm : Hochschule Neu-Ulm, ZDB-ID 2707513-8. - 2018, 7, p. 8-9
|
Subject: | Markenführung | Brand management |
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