Das Zeitalter des Kundenkapitalismus
Year of publication: |
2010
|
---|---|
Authors: | Martin, Roger L. |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 32.2010, 3, p. 76-85
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Shareholder Value | Shareholder value |
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