Data-driven services marketing in a connected world
| Year of publication: |
2013
|
|---|---|
| Authors: | Kumar, V. ; Chattaraman, Veena ; Neghina, Carmen ; Skiera, Bernd ; Aksoy, Lerzan ; Buoye, Alexander ; Henseler, Joerg |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 24.2013, 3 (14.6.), p. 330-352
|