Data privacy in retail : navigating tensions and directing future research
Kelly D. Martin, Robert W. Palmatier
| Year of publication: |
2020
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|---|---|
| Authors: | Martin, Kelly D. ; Palmatier, Robert W. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 4, p. 449-457
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| Subject: | Data privacy | information disclosure | personalization | privacy paradox | retail channels | Datenschutz | Data protection | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Informationsverbreitung | Information dissemination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2020.10.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495483