David versus Goliath : market entry strategies of small and medium sized wine estates
J. H. Hanf and P. Winter
| Year of publication: |
[2017]
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|---|---|
| Authors: | Hanf, Jon ; Winter, P. |
| Published in: |
The wine value chain in China : consumers, marketing and the wider world. - Amsterdam : Chandos Publishing, ISBN 978-0-08-100754-9. - 2017, p. 133-144
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| Subject: | Verband Deutscher Prädikatsweingüter | Weinbau | Wine industry | Deutsch | German | KMU | SME | Internationaler Markteintritt | International market entry | Weinmarkt | Wine market | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616080