Dealer-carmaker relationship : the theories of the duality of trust and of power-dependence
Giancarlo Nadin
| Year of publication: |
2008
|
|---|---|
| Authors: | Nadin, Giancarlo |
| Published in: |
International journal of automotive technology and management : IJATM. - Milton Keynes : Inderscience Enterprises Ltd., ISSN 1470-9511, ZDB-ID 2063658-1. - Vol. 8.2008, 1, p. 71-89
|
| Subject: | Kfz-Industrie | Automotive industry | Kfz-Gewerbe | Automotive services industry | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003750868