Deciphering older female salespeople's motivation to use social media in sales : insights from Malaysia
Helen Hui Ping Ho, Soo Yeong Ewe, Pei-Lee Teh
| Year of publication: |
2024
|
|---|---|
| Authors: | Ho, Helen Hui Ping ; Soo Yeong Ewe ; Teh, Pei-Lee |
| Published in: |
Emerging Technologies in Business : Innovation Strategies for Competitive Advantage. - Singapore : Springer Nature Singapore, ISBN 9789819722112. - 2024, p. 129-149
|
| Subject: | Learning | Malaysia | Motivation | Older women | Salespeople | Social media | Social Web | Social web | Verkaufspersonal | Frauen | Women | Ältere Menschen | Elderly people | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-97-2211-2_6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014532284