Decision-contextual and individual influences on scarcity effects
Hsuan-Hsuan Ku; Chien-Chih Kuo; Yi-Ting Yang; Tzu-Shao Chung
| Year of publication: |
2013
|
|---|---|
| Authors: | Ku, Hsuan-Hsuan ; Kuo, Chien-Chih ; Yang, Yi-Ting ; Chung, Tzu-Shao |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 8, p. 1314-1332
|
| Subject: | Produktmanagement | Product management | Kaufmotiv | Consumer motivation | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787163