Mediadienstleistungen in der Werbebranche
vorgelegt von Ingo Knuth
| Year of publication: |
2013
|
|---|---|
| Authors: | Knuth, Ingo |
| Publisher: |
Hamburg : Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky |
| Subject: | Werbewirtschaft | Advertising industry | Marktstruktur | Market structure | Strategisches Management | Strategic management |
freely available
| Extent: | Online-Ressource (III, 150 S.) graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author |
| Language: | German ; English |
| Thesis: | Hamburg, Univ., FB BWL, Diss., 2012 |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707694