Decomposition of the Sales Impact of Promotion-Induced Stockpiling
| Year of publication: |
2007
|
|---|---|
| Authors: | Ailawadi, Kusum L. ; Gedenk, Karen ; Lutzky, Christian ; Neslin, Scott A. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 3, p. 450-467
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