Deep knowledge of B2B relationships within and across borders
edited by Arch G. Woodside (Boston College, Ma, USA), Roger Baxter (Auckland University of Technology, New Zealand)
| Year of publication: |
2013 ; First edition
|
|---|---|
| Other Persons: | Woodside, Arch G. (ed.) ; Baxter, Roger (ed.) |
| Publisher: |
Bingley : Emerald |
| Subject: | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
5 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIV, 375 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Series: | Advances in business marketing and purchasing. - Greenwich, Conn. [u.a.] : Jai Pr., ISSN 1069-0964, ZDB-ID 1143066-7. - Vol. 20 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 5 Beitr. |
| ISBN: | 978-1-78190-858-7 ; 978-1-78190-859-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013550509