Defining a product
Year of publication: |
1976
|
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Authors: | Schnabel, Morton |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 49.1976, 4, p. 517-529
|
Subject: | Produktgestaltung | Markenartikel | Verbraucher |
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