Defining marketing problems : don't spin your wheels solving the wrong puzzle
Year of publication: |
2007
|
---|---|
Authors: | Gibson, Lawrence D. |
Published in: |
Fundamentals of marketing research ; Vol. 1. - Los Angeles, Calif. [u.a.] : SAGE. - 2007, p. 193-205
|
Subject: | Markenführung | Brand management | Marktforschung | Market research | Qualitative Methode | Qualitative method | Theorie | Theory |
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