Defying a reputational crisis : Cadbury's Salmonella scare ; why are customers willing to forgive and forget?
Conor Carroll
| Year of publication: |
2009
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|---|---|
| Authors: | Carroll, Conor |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 12.2009/10, 1, p. 64-82
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| Subject: | Cadbury Schweppes | Krisenmanagement | Crisis management | Firmenimage | Corporate reputation | Süßwarenindustrie | Confectionery industry | Lebensmittelsicherheit | Food safety | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003849787