Delight the customer : a predictive model for repeat purchase behavior
M. Wayne Alexander
Year of publication: |
2012
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Authors: | Alexander, M. Wayne |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 11.2012, 2, p. 116-123
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Subject: | Kundenzufriedenheit | Customer satisfaction | Emotion | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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