The use and performance effect of global account management : an empirical analysis using structural equations modeling
David B. Montgomery, George S. Yip and Belen Villalonga
| Year of publication: |
1998
|
|---|---|
| Authors: | Montgomery, David Bruce ; Yip, George S. ; Villalonga, Belen |
| Publisher: |
[Stanford, CA] |
| Subject: | Multinationales Unternehmen | Kundengruppenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 29 S. : graph. Darst. |
|---|---|
| Series: | Research paper series / Graduate School of Business, Stanford University. - Stanford. - Vol. 1481 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004063664