Managing global customers : an integrated approach
George S. Yip; Audrey J. M. Bink
| Year of publication: |
c 2007
|
|---|---|
| Authors: | Yip, George S. ; Bink, Audrey J. M. |
| Publisher: |
Oxford : Oxford University Press |
| Subject: | Globalisierung | Globalization | Lieferantenmanagement | Supplier relationship management | Key-Account-Management | Key account management | Multinationales Unternehmen | Transnational corporation | Welt | World | Kundenmanagement |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XIII, 272 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index 0709 |
| ISBN: | 978-0-19-922983-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003463207