Markenbindung durch personalisierte Internetauftritte
Sebastian Ullrich
| Year of publication: |
2012
|
|---|---|
| Authors: | Ullrich, Sebastian |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenführung | Brand management | Online-Marketing | Internet marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Unternehmen | Markenpolitik | Kundenbindung | Website | Personalisierung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXI, 318 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Gießen, Justus-Liebig-Univ., Diss., 2011 |
| ISBN: | 3-658-00508-4 ; 978-3-658-00508-5 ; 978-3-658-00509-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684312