Der "emotionale Konsument" : brauchen wir eine ganz andere Marktforschung
Year of publication: |
2007
|
---|---|
Authors: | Barth, Bertram |
Published in: |
Handbuch der Marktforschung. - Wien : Facultas.wuv, ISBN 978-3-7089-0145-9. - 2007, p. 39-43
|
Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Emotion |
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