Der magische Code : Marken-Tuning
Gerd Gerken
| Year of publication: |
1995
|
|---|---|
| Authors: | Gerken, Gerd |
| Publisher: |
Düsseldorf : ECON |
| Subject: | Markenartikel | Brand | Marketingmanagement | Marketing management | Soziale Werte | Social values | Markenpolitik | Wertwandel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 781 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 763 - 764 Pp. : DM 98.00, sfr 98.00, S 716.00 |
| ISBN: | 3-430-13154-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000902374