Descriptive or injunctive : how do restaurant customers react to the guidelines of COVID-19 prevention measures? : the role of psychological reactance
Gi Won Kang, Zhenxian (Zoey) Piao, Jae Youn Ko
Year of publication: |
2021
|
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Authors: | Kang, Gi Won ; Piao, Zhenxian Zoey ; Ko, Jae Youn |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 95.2021, p. 1-12
|
Subject: | Attitude | COVID-19 | Normative appeals | Psychological reactance | Restaurant | Coronavirus | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour |
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