Design matters : cross-modal correspondences between vision and taste in food advertising
Year of publication: |
2022
|
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Authors: | Lee, Jinha ; Lim, Heejin |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 2, p. 132-151
|
Subject: | alignment | cross-modal correspondences | food advertising | repetition | taste perception | Visual design principles | Werbung | Advertising | Lebensmittel | Food | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
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