Designing brands and managing organizational politics : a qualitative case study of employer brand creation
Year of publication: |
August 2018
|
---|---|
Authors: | Mölk, Andreas ; Auer, Manfred |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 36.2018, 4, p. 485-496
|
Subject: | Employer branding | Practice-based study | Human resource management | Managerial complexity | Personalmanagement | Human Resource Management | Personalmarketing | HR marketing | Markenführung | Brand management |
-
What do best employer surveys reveal about employer branding and intention to apply?
Saini, Gordhan K., (2014)
-
Employee affection strategies through employer branding : evidence from Indian manufacturing sector
Sathyanarayana, S., (2023)
-
Recruitment ad analysis offers new opportunities to attract GPs to short-staffed practices
Hemphill, Elizabeth, (2013)
- More ...
-
Mölk, Andreas, (2021)
-
How do potential applicants make sense of employer brands?
Auer, Manfred, (2021)
-
Mölk, Andreas, (2022)
- More ...