Designing experience-centric business models : what do they look like and how do they influence trust?
Year of publication: |
[2017]
|
---|---|
Authors: | Saebi, Tina ; Nysveen, Herbjørn ; Hossain, Mohammad Touhid ; Fjuk, Annita |
Published in: |
Innovating for trust. - Cheltenham, UK : Edward Elgar, ISBN 978-1-78536-947-6. - 2017, p. 115-130
|
Subject: | Geschäftsmodell | Business model | Kundenintegration | Customer integration | Markentreue | Brand loyalty | Vertrauen | Confidence |
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