Mobile-based value co-creation : contextual factors towards customer experiences
Sut Ieng Lei, Dan Wang and Rob Law
| Year of publication: |
2022
|
|---|---|
| Authors: | Lei, Soey Sut Ieng ; Wang, Dan ; Law, Chun Hung Roberts |
| Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 77.2022, 4, p. 1153-1165
|
| Subject: | Customer participation | Hotel mobile app | Hotel-customer interaction | Mobile application | Travel | Value co-creation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Mobile Anwendung | Hotellerie | Hotel industry | Mobilkommunikation | Mobile communications | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TR-10-2020-0504 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013368974