Destination branding in Zimbabwe : from crisis to recovery
Joram Ndlovu and Ernie T. Heath
Year of publication: |
2011
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Authors: | Ndlovu, Joram ; Heath, Ernie T. |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 16.2011, 1, p. 87-97
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Subject: | Destinationsmanagement | Destination management | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Simbabwe | Zimbabwe |
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