Outcomes of destination marketing organization website navigation : the role of telepresence
Year of publication: |
January-April 2016
|
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Authors: | Choi, Juwon ; Ok, Chihyung ; Choi, Sooyoung |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 1/3, p. 46-62
|
Subject: | Informativeness | entertainment | telepresence | utilitarian performance | hedonic performance | navigation outcome | Website | Tourismusmarketing | Tourism marketing | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement |
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