Extent: | 29 Bl graph. Darst 297 mm x 210 mm, 230 gr. |
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Series: | Beiträge zur Marketingwissenschaft : Arbeitspapiere. - Göttingen : Inst. f. Marketing u. Handel Georg-August-Univ., ZDB-ID 2246383-5. - Vol. 51 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | German |
Notes: | Literaturverz. Bl. 26 - 28 |
ISBN: | 3-934914-51-9 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002795451