Extent:
29 Bl
graph. Darst
297 mm x 210 mm, 230 gr.
Series:
Beiträge zur Marketingwissenschaft : Arbeitspapiere. - Göttingen : Inst. f. Marketing u. Handel Georg-August-Univ., ZDB-ID 2246383-5. - Vol. 51
Type of publication: Book / Working Paper
Type of publication (narrower categories): Graue Literatur ; Non-commercial literature
Language: German
Notes:
Literaturverz. Bl. 26 - 28
ISBN: 3-934914-51-9
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10002795451