Die Standardisierung des Marketing im internationalen E-Commerce : Einflussfaktoren und Erfolgswirkung
Heiko Dees
| Year of publication: |
2005 ; 1. Aufl.
|
|---|---|
| Authors: | Dees, Heiko |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Mobile Marketing | Mobile marketing | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Deutschland | Germany | Standardisierung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXI, 318 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Braunschweig, Techn. Univ., Diss., 2005 |
| Notes: | Pb. : ca. EUR 55.90 |
| ISBN: | 3-8244-8345-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002626914