Determinants and mediators of the intention to upgrade the contract in buyer-seller relationships
Year of publication: |
2012
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Authors: | Visentin, Marco ; Scarpi, Daniele |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 7, p. 1133-1141
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Subject: | Investitionsgüterindustrie | Capital goods industry | B-to-B-Marketing | Business-to-business marketing | Motivationstheorie | Motivation theory | Vertragstheorie | Contract theory | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Messung | Measurement |
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