Revisiting brand performance metrics and its impact on customer loyalty in Indian banking sector : role of relational quality and duration
Year of publication: |
2024
|
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Authors: | Chahal, Hardeep ; Renu Bala |
Published in: |
Journal of Indian business research. - Bradford : Emerald, ISSN 1755-4209, ZDB-ID 2498367-6. - Vol. 16.2024, 2, p. 201-222
|
Subject: | Brand performance metrics | Relational quality | Relationship duration | Customer loyalty | Beziehungsmarketing | Relationship marketing | Indien | India | Performance-Messung | Performance measurement | Markenführung | Brand management | Bank | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality |
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