Determinants of co-creation in banking services
Year of publication: |
2017
|
---|---|
Authors: | Mainardes, Emerson Wagner ; Teixeira, Aridelmo ; Romano, Paula Cristina da Silveira |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 2, p. 187-204
|
Subject: | Satisfaction | Customer satisfaction | Co-creation | Banking services | Service and business practices | Kundenzufriedenheit | Bankgeschäft | Dienstleistungsqualität | Service quality | Kundenintegration | Customer integration | Finanzdienstleistung | Financial services |
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